As a business owner in the digital age that we all live in today, there is no greater tool that can help your business grow more than social media. You don’t have to be the most knowledgeable digital marketing expert to understand that social media is extremely popular amongst consumers.
With mobile technology allowing consumers to check their social networking feeds multiple times a day, they are more active than ever before. Apart from sharing the most recent details of their daily lives, consumers are using social media to gain more information about the products and services they are using, along with investigating in the newest companies and brands.
Having a strong social media presence will increase the possibility of a businesses brand getting found when a consumer searches for a specific item or service in their particular industry. This is why it is just so important for businesses to understand social media marketing and how to use it effectively to increase their bottom line.
Spread the word:
One of the biggest advantages of social media when it comes to marketing is that is really is the best way to get the word out about your business. However, other elements that is possibly even more important than the amount of exposure that it provides is that it gives businesses the opportunity to forge, grow and maintain those ever so significant relationships with your target audience.
The fans, followers and the connections that are formed on social platforms are already the people that know of your business, have most likely engaged in business with you in the past and will ultimately tell their friends and family about their experience. There is no greater form of good publicity than the free publicity of word of mouth, and engaging in social media marketing is one of the best ways to help grow your business.
Popularity is everything:
You don’t have to be a tech wizard in online marketing to know that social media is one of the most popular forms of communication amongst consumers.
According to recent studies conducted by Pew Research Center, more than 65% of all adults are actively using social media networks, including Facebook, Twitter, Instagram and Linkedin. This essentially means that social media can connect with more people than will walk through your business doors.
For small businesses or those that are just starting out, Facebook is one of the most effective starting points to begin a social media marketing strategy as it has the highest monthly active users – that number currently stands at 1.7 billion users. Simply from its comprehensive reach and its productive functionality, there aren’t many businesses that wouldn’t benefit from having a dedicated business profile on this social channel.
Low costs, high returns:
With the ever changing algorithms that social media platforms adopt in order to filter what their users see in their news feeds, this means that the organic content that your business posts has the chance of simply getting lost along the way.
Social media does provide relatively low-cost advertising features that allows for a business to promote their content towards their specific target audience. Although some may view these advertising costs as a large expense, when compared to traditional media, it is in fact much cheaper. Your business can reach a specific demographic, at a cheaper price, increase their exposure and audience engagement and ultimately grow their business.
Come one, come all:
Despite the common misconception, social media does not have a defined set of an age group demographic. Between the years of 2005 and 2015, users who were aged between 30 and 49 had increased by an outstanding 69 points from a mere 8% to 77%. As a result of this, no matter how young or old your business’s target market is, there is an extremely high chance that they are already logging into their prefered social channel and are waiting for your business to reach out to them.
Communication is the key to a successful relationship:
Social media is an essential tool for those that are looking to grow their business because it encourages a free flowing, two-way communication funnel. It gives businesses the accessibility and power to not only gain a deeper understanding on their target audiences, their likes, interests and friends list, but it is also a way for businesses to collect feedback.
As a business, you should encourage your customers and target audience to share their thoughts, questions, queries and ideas to not only learn more about them, but to understand their wants and needs so you can provide the product or service that will help them solve the problem in their life.
Social media channels also allow businesses to have a quick response rate when it comes to dealing with customer inquiries. You don’t even have to pick up the phone to get into contact with them or have your customer worry that the business will not see their response.
One of the most reassuring things to be aware of when having a business and looking at social media marketing campaigns is that when consumers say that they are on social media, they really are engaging on social platforms, everyday.
According to a report from Informate Mobile Intelligence, people that use social media platforms are checking their accounts 17 times a day! This is a major advantage for businesses as it increases their exposure exponentially. Rather than consumers only visiting your store once a week, or less, they can see your businesses social media posts multiple times during the week prompting them to engage with your business.
The more you share, the more you are going to get:
Social media has become the number one place that consumers frequent when they want to learn more about a brand or business purely because of the convenience for the user. These social media platforms have features that allow businesses to provide the most current and up-to-date information, from the products and services they offer, contact details, store opening times and even upcoming events.
In addition, the activities and interactions that take place on these social media platforms are made public which means that they have the advantage of being indexed by search engines such as Google. This is just another way that a business can be found as an answer when a consumer is using the search engine to find a solution to their problem.
Great customer service leads to greater customer satisfaction:
For a business, one of you top priorities is likely to provide your customers with outstanding customer service. So aside from these social media platforms offering two-way communication between the business and the consumer, it also provides businesses an exclusive opportunity to improve your customer service strategy by providing instant satisfaction to your particular target audience.
This also allows businesses to demonstrate to their customers just how much they care about providing an extraordinary customer service experience for each and every inquiry and to ensure that no question or request goes unnoticed. By a business regularly and consistently monitoring their customer service and any feedback that customers give and offering a prompt response, they are able to drive real results. According to a study conducted by Bain and Company, businesses that regularly engage with customer service requests via social media platforms, they can anywhere between 20% and 40% more revenue.
Integrate email marketing:
Social media has played a significant role in changing the way businesses think of and use email marketing as a marketing strategy. By a business sharing their newsletters over their social media channels, it allows the content that is being shared to be available to a new audience and can even help generate buzz around your brand.
Social platforms such as Facebook include features that make gaining new subscribers to the mailing list. They offer businesses the feature of including a ‘Join Our Mailing List’ link that lives right at the top of a business’s profile page. These effective tools have changed the landscape of email marketing and have allowed for smaller businesses to have a better connection with their current and new customers alike.
Don’t let this major social media opportunity pass you by, start integrating a social media marketing strategy and watch your business grow.